Motivations and Consequences of Gen Z Career Choices - Brazilian Case Study

Júlia Marques explores the surge in medical enrolment in Brazil and what Gen Z's preference for medicine may mean for the country's future workforce and economic development.

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Recent trends in Brazilian medical education offer insight into Gen Z career choices and their potential economic consequences. Researchers blame supply-side factors for the increase in medical school vacancies and the rise in the expected doctor-to-citizen ratio, relative to the national record and other OECD countries. Specifically, government policies have enabled the private sector to expand and profit from medical education. This article, however, argues that what ultimately sustains the trend is Gen Z's demand for medical degrees. 

According to the Federal Council of Medicine, in 2023, there were 266,507 undergraduates enrolled in medicine, of whom 77.7% were enrolled in private institutions. This statistic represents a 76% increase compared to the previous decade. By 2030, the country is expected to have 1.2 million professionals, resulting in a ratio of 5 physicians per 1,000 inhabitants. The segment of Gen Z pursuing a medical degree, although growing, represents only a fraction of the generation, specifically, only those with sufficient financial and emotional support to navigate Brazil’s demanding and costly medical training process.

Medicine is widely regarded as a financially secure and socially prestigious career path. The pathways most students pursue after graduation show how important these factors are in their decisions. According to the same report, 59.1% of active doctors in 2024 were specialists, an increase of 154% since 2011. Most are concentrated in wealthier states, and only one-third of physicians are formally employed. Qualitative interviews with Gen Z students indicate that, confronted with the demanding and often sacrificial nature of medical training, many final-year students shift away from their initial interest in Brazil's Unified Health System (SUS) and the humanisation of health care, favouring professional opportunities in the private, autonomous, and specialised sectors instead. 

The increase in medical enrolment may also reflect a risk-averse stewardship of individual talents. The parents and grandparents of this generation, in search of upward income mobility, often engaged in entrepreneurial activity. Their children, raised in a comparatively secure environment, where 66% of medical students come from private schooling, prioritise stability over uncertain, unconventional and vocation-driven paths. At a national level, the concentration of degrees in a single profession might hinder innovation and diversity across the broader economy. 

While the previous generation can be seen as responsible for the current structure of medical education and the limited access to residency programs, Gen Z is ultimately accountable for motivation and specialisation decisions. Historically, in many emerging countries, medical education has expanded in size without an equal commitment to quality and humanisation of the practice. Brazil's 'Mais Médicos' program, implemented in 2013 to reduce inequality in medical formation and meet SUS demands, can be interpreted as an

example of a utilitarian and short-sighted approach to economic and social challenges adopted by Gen X. Policies like this regulated the creation of new vacancies and private institutions, many of which were not necessarily committed to social welfare or consistent teaching standards. 

The way in which Gen Z engages with the education supply and its limitations influences the likelihood of a positive outcome. The competition among students to become prestigious doctors and high earners, combined with a genuine interest in the field, could bring the country to a successful case of specialisation of labour. Strengthening Brazil's reputation in medical services, already known for its surgical industry, could increase GDP from medical tourism. At the national level, the commitment to accessible healthcare could also improve the overall quality of general practice. However, despite these positive effects, outcomes may remain economically inefficient. In Brazil, the high opportunity cost of medical training reduces its returns relative to other fields. Time and monetary costs include expenses in primary education, preparatory courses, living and moving expenses, and tuition fees, which can exceed one million reais at private institutions. 

The growing popularity of medicine among Gen Z can be attributed to ideals of financial stability, the desire for social recognition, and, in some cases, an unclear sense of individual purpose. Whether this growing demand ultimately improves Brazil’s economic development and health care system will depend on the quality and motivation of graduates and the demand for their services.